Overview
I am an adaptable problem solver with 10 years of experience focused on branding design. I am passionate about creating authentic visual worlds that connect with their audiences emotionally with mindfulness and strategic intention. I am equipped to bring creativity and expertise to transform brands that are purposeful and vision driven. I am passionate about finding an environment that will cultivate creativity and foster growth both professionally and individually.
Education
San Diego State University
Bachelor of Arts in Art with Emphasis in Graphic Design
September 2007-December 2012
Work Experience
Creative Director
Branding For The People
January 2016 - December 2023
San Diego
Led the creation and execution of 60+ impactful brand identities that not only resonated with client visions but also propelled company growth.
Forged strong client partnerships by guiding them through the brand identity journey, ensuring strategic and meticulous execution.
Streamlined the Brand Identity process by incorporating client feedback and implementing innovative collaboration methods.
Championed design excellence by upholding creative briefs and applying industry-leading design principles to all deliverables.
Mentored junior designers to consistently translate brand identities across digital, print, and web platforms.
Fostered a culture of creative collaboration and continuous improvement within the design team.
Graphic Designer
ModDeals & 10DollarMall.com
September 2013 - January 2016
San Diego
Developed engaging & impactful weekly content across digital platforms, collaborating with the Creative Director to align with brand strategy and audience engagement.
Founded the company's Brand Standards manual, ensuring consistent brand identity across all marketing materials and print collateral.
Uncovered & implemented cutting-edge design trends, elevating brand presentation and differentiation in the market.
Partnered with photographers to create high-quality content for social media, campaigns, websites, and print materials.
Empowered junior designers, fostering aesthetic consistency and brand integrity across marketing deliverables.
Orchestrated content strategy with the marketing team, boosting social engagement and brand awareness.
Freelance Graphic Designer
CindyReyesDesign.com
June 2013 - January 2016
San Diego
Designed impactful branding, marketing materials, and interactive experiences for clients across industries such as health & wellness, food & beverages, apparel, and personal branding.
Fostered positive client relationships by actively listening to needs, exceeding expectations, and delivering high-quality deliverables on time and within budget.
Crafted captivating social media graphics and strategies for clients, consistently exceeding engagement targets and generating leads.
Collaborated closely with clients to understand their vision and deliver results that seamlessly align with their brand and marketing goals.
Developed and implemented strategic brand identities for over 10 clients, ensuring brand consistency across all touchpoints and driving measurable growth.
Junior Design Intern
SOLO Eyewear
December 2012 - September 2013
San Diego
Boosted sales and marketing efforts by producing high-quality seasonal product catalogs.
Streamlined printing workflows by compiling assets and guaranteeing adherence to quality standards.
Elevated brand consistency by creating and implementing photography guidelines for product visuals across digital and print materials.
Designed compelling marketing collateral to generate leads, including performance-based banner ads, engaging emails, and captivating social media graphics.
Conceptualized and produced impactful print materials such as brochures, flyers, catalogs, and event stickers.
Soft Skills
Adaptability
Resilience
Creativity
Innovation
Flexibility
Learning Quickly
Problem Solving
Hard Skills
Creativity
Decision-making
Leadership
Management
Art Direction
Brand Development
Adobe Creative Suite (Illustrator, Photoshop, InDesign, XD, Spark)
Marketing Tools (WordPress, MailChimp, ConvertKit)
Awards
2019 GDUSA | Health + Wellness Design
Packaging | Changing Habits
2019 Cannabis Industry Graphics Awards
Packaging, Zohko | Branding, Hunter + Esquire
2020 GDUSA | Health + Wellness Design
Branding, CleanPass
2021 American Web Design Awards
Website, BoldHaus
IDA Design Awards
Honorable Mention, BoldHaus Brand Identity
Interests
Travel
Food
Concerts
Illustration
Crafting
Interested in working with me?