The Mimic Method

About The Mimic Method

The Mimic Method is a language learning system that uses musical training, drills and self-recording. This unique method was adopted by Founder Idahossa Ness who is fluent in 6 languages (and counting.!) Idahossa believes that through mimicking you can pick up new words and phrases just by hearing them. The Mimic Method’s mission is to be the first truly effective language learning system that helps people cross the language barrier and build meaningful relationships with the people on the other side.

Work Overview

The Mimic Method came to Branding For The People to develop a brand identity that communicated his mission and purpose and connected with his target audience. As Associate Creative Director, I was responsible for conceptualizing a brand new identity system. Our goal was to express cultural diversity and community in a playful yet educational way. As a result, we created a brand that felt creative and expressive. My role on the team was to create the logo, brand identity system, marketing collateral and overseeing the translation of the brand applied into website design.

Intellectual property of Branding For The People, Corp.