Changing Habits

About Changing Habits

Changing Habits is an Australian based company that offers whole food products, coaching programs and teach on nutrition to their online community. The company’s mission is to be the most authentic, innovative and impactful whole food company in the industry.

Work Overview

Changing Habits came to Branding For The People for a complete rebrand. As Creative Director, I was responsible for conceptualizing an entire new brand identity that would unify all of Changing Habits product offerings. The result was creating a modern yet disruptive branding system— an advantage in a sea of static competitors. My role on the team was creating a new logo, brand identity system, packaging, marketing collateral and oversaw the translation of the brand applied into website design. This project was submitted for the 2019 GDUSA Health + Wellness Design Awards and won in the Packaging category.

Intellectual property of Branding For The People, Corp.