Hinkle Outdoor Living

About Hinkle Outdoor Living

Hinkle Hardscapes arrived at Branding For The People with a misaligned brand that did not reflect the quality, sophistication, or target market of their premium outdoor space design and execution services. The name Hinkle Harscapes restricted their reach and desirability among high-end clientele and their unsuitable branding hindered the company's potential for market expansion and growth.

Work Overview

Partnering with Branding For The People, the company transformed its entire brand identity. Branding For The People evolved the naming into Hinkle Outdoor Living, accurately communicating their scope and ambition. The new brand narrative centered around "crafting outdoor spaces engineered to entertain," highlighting their unique value proposition. The rebrand strategically aligned the company with its desired high-end clientele. As a result, Hinkle Outdoor Living now occupies a distinct and desirable space in the market. By addressing the fundamental problem of misaligned branding, Branding For The People was able to develop a successful solution that revitalized the image of Hinkle Outdoor Living thus expanding their reach, and positioning them for continued growth and impact.

Intellectual property of Branding For The People, Corp.