OPTX

About OPTX

OPTX creates user-friendly, cutting-edge solutions designed by operators for operators to transform the overall guest experience.

Work Overview

OPTX is a business optimization platform for operators in the gaming industry. Branding For The People was hired to assist in creating a brand and identity to lend itself to gaming as well as other industries beyond gaming, e.g. non-gaming hospitality (restaurants, hotels, entertainment venues) retail, manufacturing, healthcare. All while garnering the start-up, tech, fresh, innovative vibe. Branding For The People assisted in Brand Strategy, creating Verbal Guidelines, Logo Design, creating the visual system for the overall brand, Business Cards, Letter heads, Website Design & Guest Relationship Management Operating System that all adhere to a set of guidelines developed in-house.

Intellectual property of Branding For The People, Corp.